Service
SEO that moves revenue, not just rankings.
We start with an audit, fix the foundation, then build content and authority on top of it. Every engagement reports against qualified sessions, conversions and pipeline — the numbers your board actually asks about.
What it is
SEO (search engine optimisation) is the practice of making a website technically sound, topically authoritative and genuinely useful, so that search engines and AI answer engines surface it for the queries your customers actually type.
Technical SEO
Crawl budget, index bloat, Core Web Vitals, JavaScript rendering, internal linking, structured data. The foundation everything else sits on — and where most sites quietly lose the most traffic.
Local & multi-location SEO
Google Business Profile, location pages, citation consistency, review velocity and local link acquisition. Built for practices, clinics and service businesses with real catchments.
Content & authority
Topic clusters mapped to search demand and buying intent, briefed for people first and parsers second, plus the digital PR that earns links you cannot buy.
Model-agnostic. Whichever platform fits the job.
- Google Search Console
- GA4
- Ahrefs
- Screaming Frog
- Looker Studio
- Schema.org
Six ways we ship it
Pick one.
Or start with the diagnostic.
The diagnostic is the paid gateway. We audit what you have, score the opportunities, and hand you a roadmap. From there, pick what to build — or have us build it.
★ Flagship / Audit
Technical SEO Audit
Full crawl, log-file review, Core Web Vitals, schema validation, index coverage, competitor gap. You get a prioritised fix list with effort and impact scored, not a 90-page PDF.
02 / Local
Local SEO
Google Business Profile optimisation, location landing pages, citation clean-up, review strategy and local link building. For single sites and multi-location groups.
03 / Content
Content SEO
Topic cluster strategy, keyword-to-intent mapping, briefs, editing and internal linking. AI-assisted production, human-edited, fact-checked before publication.
04 / E-Commerce
E-Commerce SEO
Faceted navigation control, product and category schema, collection architecture, merchandising for search. Shopify, WooCommerce and headless builds.
05 / Digital PR
Digital PR & Links
Data-led campaigns, expert commentary and journalist outreach. Editorially earned links from publications your customers actually read. No PBNs, no link farms.
06 / AEO
AEO & AI Overviews
Entity clarity, answer-shaped content, structured data and citation building so you appear inside ChatGPT, Perplexity, Gemini and Google AI Overviews.
How it works
Three steps.
No theatre.
01
Diagnose
We start with a fixed-price diagnostic. Two weeks, a written findings document, a prioritised opportunity list scored by impact and effort, and a 90-day plan you could hand to another agency if you wanted to.
02
Build
We take the top priorities and ship them. You see progress in your own environment, with your own data, before sign-off — not a demo in a sandbox that behaves differently to production.
03
Operate
Launch is not the end. Thirty days of post-launch support is included as standard. After that you take it in-house with full documentation, or keep us on a retainer for ongoing work. No pressure either way.
What you get
The deliverables.
In writing.
No vague "transformations". No strategy decks that get filed and forgotten. Here is exactly what lands in your hands.
IP ownership, day one
Every prompt, workflow, design file and line of code we write is yours from the day we ship it. No black boxes, no proprietary platforms, no licensing fee to keep using what you paid for.
Fixed scope, phased plan
Every proposal starts with a 90-day plan: phases, milestones, deliverables and cost. If we cannot show you the path, we will not sell you the destination.
30 days post-launch support
Standard on every build. If it breaks because of us, we fix it free. No surprise invoices to repair what we shipped.
A senior, not a junior
The senior who scopes your work is the senior who does it. No bait-and-switch, no account managers reading scripts. You will know your team by name within a week.
Documentation and handover
Written documentation for every workflow, integration and component. If you bring it in-house or move to another partner, your next team can pick it up without us.
No lock-in, no exit fees
Retainers cancel with 30 days’ notice. No exit fees, no data held hostage. You keep everything, it keeps running, and we part on good terms.
Proof
SEO in the wild.
Real numbers.
Metro Dental Group — 272 inquiries in 90 days
New website, technical SEO and a Google Ads restructure for a two-location dental practice. Inquiries tripled and cost per acquisition dropped 70%.
Electronics retailer — 4.3x clicks in 8 months
End-to-end WooCommerce migration, a lighter theme, server switch, schema markup and a content plan. From 22K clicks pre-engagement to 95K post.
XR Studios — zero errors, clean launch
Pre-launch technical SEO validation for a new B2B site built by the client’s own design and development team. A stability story, not a growth one.
Pricing
Published.
Not "call for quote".
Start with the diagnostic. From there you pick what to build — or have us build it. Retainers cancel with 30 days’ notice. No exit fees.
| Product | What you get | Price | Timeline |
|---|---|---|---|
| Technical SEO AuditFixed scope | Full crawl and log-file analysis, Core Web Vitals, schema validation, index coverage, competitor gap analysis, prioritised fix list with effort/impact scoring. | £2,950fixed | 2–3 weeks |
| Growth RetainerMost popular | Ongoing technical, content and internal linking work, monthly reporting, quarterly strategy review. Scope agreed each quarter against your commercial goals. | £2.5K – £6K/mo | 6-mo min |
| Local SEOSingle or multi-location | Google Business Profile management, location pages, citations, review strategy, local links. Per-location pricing for groups. | £1.2K – £3K/mo | 3-mo min |
| AEO Managed ServiceAI search visibility | Entity mapping, answer-shaped content, structured data, citation building and monthly AI-visibility reporting across four answer engines. | £3,500/mo | 6-mo min |
- You own the IP. Every prompt, workflow and line of code is yours from day one.
- No long contracts. Retainers cancel with 30 days’ notice. No exit fees.
- Fixed scope. Every proposal is phased, with milestones and cost agreed upfront.
FAQ
Questions you’re
probably asking.
Technical fixes can move impressions within two to four weeks. Content and authority compound more slowly: expect meaningful ranking movement at three months and commercially material traffic between six and nine months. Any agency promising page one in 30 days is describing paid ads, not SEO.
Qualified organic sessions, conversions, assisted pipeline and revenue — reported in Looker Studio against a baseline we agree before work starts. Rankings are a diagnostic, not the goal.
No, and neither should anyone else. Search results are not ours to guarantee. What we do guarantee is a documented method, a fixed scope, monthly reporting against agreed metrics and a 30-day cancellation clause if you are not seeing progress.
SEO optimises for ranked lists of links. AEO (Answer Engine Optimisation) optimises for being quoted inside a generated answer — in ChatGPT, Perplexity, Gemini or Google AI Overviews. The technical foundation overlaps; the content shape, entity markup and citation strategy do not.
Frequently. We can hand a prioritised, ticket-ready fix list to your in-house team, work directly in your repo, or do both. We are equally happy being the specialist voice in someone else's sprint.
You keep everything — audits, briefs, content, schema, documentation. Retainers cancel with 30 days' notice and there are no exit fees. Rankings earned by fixing real problems do not evaporate when the invoice stops.
Let's talk
Start with seo.
Or just talk to us.
A 30-minute call, free. We will ask about your setup, your team and your biggest constraint, then tell you honestly whether this is the right answer — and if it is not, what is.
Book a 30-minute call30 min · Zoom or phone · Your timezone
You'll be talking to Nurullah.
Founder & CEO. No account manager in between — if you book or fill in the form, it comes to Nurullah directly.
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