Case / 02 · E-Commerce
Electronics retailer — 4.3x clicks in 8 months
End-to-end WooCommerce migration, a lighter theme, server switch, schema markup and a content plan. From 22K clicks pre-engagement to 95K post.
- 4.3x
- Click lift
- 9x
- Impression lift
- 165K
- AI impr / 44d
Client
Electronics Retailer
Sector
E-Commerce
Scope
WooCommerce + SEO
Engagement
Specialist electronics retailer
The challenge
Where they
started.
A specialist retailer with a deep catalogue was averaging 22,000 organic clicks a month and stuck on page two for almost every commercial term. Faceted navigation had generated tens of thousands of crawlable filter URLs, the theme shipped 2.4MB of JavaScript on every page, and product structured data was either missing or invalid on most of the catalogue.
The approach
What we
actually did.
01
Take back control of crawling
Filter parameters were classified into crawlable, noindexable and blocked. Index bloat fell by 78% and crawl budget moved to product and category pages.
02
Lighter theme, faster server
The theme was replaced and hosting moved to an origin with proper object caching. Largest Contentful Paint went from 4.8s to 1.6s on field data.
03
Structured data across the catalogue
Product, Offer, AggregateRating, BreadcrumbList and FAQPage markup generated programmatically and validated in CI, so it stops silently breaking.
04
Category pages built to rank and to sell
Buying guidance, comparison tables and specification detail added above the fold of the fold — useful to shoppers and quotable by answer engines.
The results
What
changed.
Over eight months organic clicks grew from 22,000 to 95,000 per month and impressions from 299,000 to 2.7 million, with average position moving from page two to page one across the primary category set. In the first 44 days of AI-visibility reporting the site recorded 165,000 impressions inside Google AI Overviews, growing 1.9x over that window.
“The technical work was invisible to us and completely decisive. Nothing about the catalogue changed — it just started being found.”
Services used
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