Service
Stores built for margin, not just traffic.
Traffic is the easy half. We work on the parts that actually compound — conversion rate, average order value, repeat purchase rate and contribution margin after acquisition cost.
What it is
E-commerce growth work covers the full commercial loop: acquiring qualified traffic, converting it at a healthy rate, raising average order value, and bringing customers back often enough that acquisition cost is repaid several times over.
Storefront builds
Shopify Plus themes and headless storefronts built for speed, merchandising control and clean structured data. Fast catalogue pages sell more than pretty ones.
Lifecycle & retention
Klaviyo flows for welcome, browse and cart abandonment, post-purchase, replenishment and winback — segmented properly, measured on incremental revenue.
Conversion & AOV
Checkout friction removal, bundling, cross-sell logic, shipping threshold testing and subscription mechanics. Small percentage gains on a large base beat heroic traffic pushes.
Model-agnostic. Whichever platform fits the job.
- Shopify Plus
- WooCommerce
- Klaviyo
- Hydrogen
- Merchant Center
- Recharge
Six ways we ship it
Pick one.
Or start with the diagnostic.
The diagnostic is the paid gateway. We audit what you have, score the opportunities, and hand you a roadmap. From there, pick what to build — or have us build it.
★ Flagship / Build
Shopify Plus Build
Theme architecture, merchandising, PDP and collection design, structured data, app rationalisation, launch and 30 days of support. Built to be edited by your team, not us.
02 / Headless
Headless Commerce
Hydrogen or Next.js storefront on Shopify or a composable stack. For large catalogues, complex merchandising and international multi-store setups.
03 / Lifecycle
Klaviyo Lifecycle
Flow architecture, segmentation, template system, deliverability set-up and a monthly campaign calendar. Reported on incremental revenue, not opens.
04 / CRO
Conversion Programme
Structured experimentation on PDP, cart and checkout. Hypothesis backlog, test velocity, statistical rigour, and a documented record of what did not work.
05 / Feeds
Feed & Marketplace
Merchant Center health, feed enrichment, custom labels, marketplace listings and promotion scheduling for Shopping, PMax and Amazon.
06 / Migration
Platform Migration
WooCommerce, Magento or BigCommerce to Shopify Plus. Data integrity, URL and redirect mapping, SEO preservation, phased cutover with rollback.
How it works
Three steps.
No theatre.
01
Diagnose
We start with a fixed-price diagnostic. Two weeks, a written findings document, a prioritised opportunity list scored by impact and effort, and a 90-day plan you could hand to another agency if you wanted to.
02
Build
We take the top priorities and ship them. You see progress in your own environment, with your own data, before sign-off — not a demo in a sandbox that behaves differently to production.
03
Operate
Launch is not the end. Thirty days of post-launch support is included as standard. After that you take it in-house with full documentation, or keep us on a retainer for ongoing work. No pressure either way.
What you get
The deliverables.
In writing.
No vague "transformations". No strategy decks that get filed and forgotten. Here is exactly what lands in your hands.
IP ownership, day one
Every prompt, workflow, design file and line of code we write is yours from the day we ship it. No black boxes, no proprietary platforms, no licensing fee to keep using what you paid for.
Fixed scope, phased plan
Every proposal starts with a 90-day plan: phases, milestones, deliverables and cost. If we cannot show you the path, we will not sell you the destination.
30 days post-launch support
Standard on every build. If it breaks because of us, we fix it free. No surprise invoices to repair what we shipped.
A senior, not a junior
The senior who scopes your work is the senior who does it. No bait-and-switch, no account managers reading scripts. You will know your team by name within a week.
Documentation and handover
Written documentation for every workflow, integration and component. If you bring it in-house or move to another partner, your next team can pick it up without us.
No lock-in, no exit fees
Retainers cancel with 30 days’ notice. No exit fees, no data held hostage. You keep everything, it keeps running, and we part on good terms.
Pricing
Published.
Not "call for quote".
Start with the diagnostic. From there you pick what to build — or have us build it. Retainers cancel with 30 days’ notice. No exit fees.
| Product | What you get | Price | Timeline |
|---|---|---|---|
| Shopify Plus BuildFixed scope | Theme architecture, PDP and collection design, merchandising, structured data, app rationalisation, launch and 30-day support. | £18K – £60Kscoped | 8–14 weeks |
| Headless CommerceComposable | Hydrogen or Next.js storefront, CMS integration, internationalisation, performance budget, phased launch. | £35K – £120Kscoped | 14–24 weeks |
| Klaviyo LifecycleRetention | Flow architecture, segmentation, template system, deliverability, monthly campaign calendar, incremental revenue reporting. | £2K – £5K/mo | 3-mo min |
| Conversion ProgrammeExperimentation | Hypothesis backlog, test build and analysis on PDP, cart and checkout, with a documented experiment log. | £3K – £8K/mo | 6-mo min |
- You own the IP. Every prompt, workflow and line of code is yours from day one.
- No long contracts. Retainers cancel with 30 days’ notice. No exit fees.
- Fixed scope. Every proposal is phased, with milestones and cost agreed upfront.
FAQ
Questions you’re
probably asking.
Stay on a well-built Shopify Plus theme until a specific constraint forces you off it: very large catalogues, complex merchandising rules, multi-region content needs or performance ceilings you have already tried to fix. Headless roughly triples build and maintenance cost, so it should solve a problem you can name.
Eight to sixteen weeks for most mid-market catalogues. The build is rarely the risk — data integrity, redirect mapping and preserving organic visibility are. We run a phased cutover with a rollback path and monitor rankings daily for the first month.
It can, badly, if URLs and structured data are treated as an afterthought. We map every URL before build, preserve or improve schema, keep internal linking intact and monitor Search Console daily post-launch. Short-term fluctuation is normal; sustained loss is a preventable mistake.
Incremental revenue with a holdout group, not attributed revenue. Attribution flatters email badly — a holdout tells you what the flow actually added versus what would have happened anyway.
Yes. Plenty of stores run WooCommerce profitably and do not need replatforming. We optimise performance, structured data, checkout and hosting architecture — and we will tell you honestly when a migration is genuinely worth the cost.
It varies by category, price point and traffic mix, so a benchmark number is close to meaningless. What matters is your own baseline and the trend. We set a baseline in week one and report movement against it, segmented by device and channel.
Let's talk
Start with e-commerce.
Or just talk to us.
A 30-minute call, free. We will ask about your setup, your team and your biggest constraint, then tell you honestly whether this is the right answer — and if it is not, what is.
Book a 30-minute call30 min · Zoom or phone · Your timezone
You'll be talking to Nurullah.
Founder & CEO. No account manager in between — if you book or fill in the form, it comes to Nurullah directly.
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