Industry 03 · E-Commerce
E-Commerce marketing that
respects the constraints.
Most stores do not have a traffic problem. They have a margin problem hiding behind a traffic problem — and the fix is usually conversion, retention and feed quality rather than another acquisition channel.
What actually gets in the way
The three constraints
that shape this sector.
01
Faceted navigation eating crawl budget
Filter combinations generate thousands of near-duplicate URLs. We control what is crawlable and indexable so search engines spend their budget on pages that sell.
02
Acquisition cost rising faster than AOV
If repeat purchase rate is flat, every acquisition improvement is temporary. Retention work is where e-commerce margin actually lives.
03
Feeds are treated as a set-and-forget job
Enriched titles, attributes, custom labels and supplemental feeds routinely outperform bid tinkering on Shopping and Performance Max.
Typical results in this sector
4.3x
Click lift
9x
Impression lift
165K
AI impressions / 44d
Figures are drawn from engagements in this sector. Full methodology and client references available on request.
What we deploy here
The services that
move the needle.
E-Commerce
Shopify Plus builds, Klaviyo lifecycle flows, AOV work and headless architecture for catalogues that outgrew their theme.
SEO
Technical, local, content, e-commerce and digital PR. Audit-driven, schema-obsessed, measured against revenue rather than rankings.
PPC & Paid Media
Google Ads, Meta and LinkedIn. ROAS-focused rather than impression-focused, with reporting that ties spend to closed revenue.
UX-UI Design
Research-led, accessible and built to convert. Wireframes, prototypes and design systems your engineers can actually build from.
Automation playbooks
Patterns we run
in this sector.
FAQ
E-Commerce questions,
answered plainly.
Fix crawl and index control on faceted navigation first, then structured data on products and collections, then category page content that serves buyers rather than search engines. Most stores skip straight to blogging while the money pages remain technically broken.
Usually yes, with clear rules. Marketplaces buy reach at the cost of margin and customer relationship. Use them for discovery and clearance, keep your best margin and lifecycle work on your own store.
It depends heavily on category and replenishment cycle, so benchmarks mislead. Track your own 90-day and 365-day repeat rate by acquisition cohort and channel — the trend and the cohort differences tell you far more than an industry average.
Between £18,000 and £60,000 for most mid-market builds, depending on catalogue complexity, merchandising rules and integrations. Headless builds start around £35,000 and should only be chosen to solve a constraint you can name.
Let's talk
Work in e-commerce?
Let’s talk.
Thirty minutes, free. We will ask what your diary, pipeline or basket looks like today, and tell you honestly where the biggest gain is — even if it is not something we sell.
Book a 30-minute call30 min · Zoom or phone · Your timezone
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