Playbook · All sectors
AEO Content Briefs
Content shaped to be quoted by answer engines: entity-clear, answer-first, structurally marked up.
The problem
What this
actually fixes.
Traditional SEO briefs optimise for ranked lists of links. Answer engines synthesise a response and cite a handful of sources. Content written for the first job is frequently invisible to the second.
The pattern
How the
automation runs.
01
Lead with the answer
A direct, 40–60 word answer sits immediately under each question heading. Extractable without context, accurate on its own.
02
Establish the entity
Explicit definitions, consistent naming, sameAs links and Organization or Person markup so the engine knows who is speaking and why they are credible.
03
Evidence over assertion
Numbers, dates, named sources and first-party data. Answer engines preferentially cite content that carries verifiable specifics.
04
Mark it up
FAQPage, HowTo, Article and Speakable markup, validated in CI so it does not silently break on the next deploy.
05
Measure citations, not rankings
Track appearances across ChatGPT, Perplexity, Gemini and Google AI Overviews. Position is meaningless when there is no list.
What we measure
The metrics that
prove it worked.
AI citation count
AI Overview impressions
Branded search volume
Assisted conversions
Typical timeline
2 weeks to set up
Typical investment
£3,500/mo
Sectors
All sectors
FAQ
Questions about
this pattern.
An SEO brief optimises a page to rank in a list. An AEO brief optimises a passage to be extracted and cited inside a generated answer. That means answer-first structure, self-contained 40–60 word answers, explicit entity signals and verifiable specifics rather than a keyword target and word count.
ChatGPT, Perplexity, Google Gemini and Google AI Overviews. The underlying technical requirements — crawlability, clean server-rendered HTML, valid structured data — are shared, so work for one generally helps across all four.
By sampling a fixed set of priority questions across each engine on a regular schedule and logging whether you were cited and in what context. That is triangulated with AI Overview impressions in Search Console, branded search volume and direct traffic. There is no rank position to track.
More playbooks
Other patterns
we run.
AI Intake & Qualification
Enquiries read, classified, scored and routed before a human opens them. The highest-return automation we deploy.
No-Show Reduction
Multi-channel reminders, easy rescheduling and waitlist backfill. Empty chairs are unrecoverable revenue.
Document & Contract Review
Extract, classify, compare against your playbook and flag deviations. The model drafts, a human decides.
Let's talk
Run this pattern
in your business.
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