Service
One pipeline, one source of truth, numbers that reconcile.
Most marketing reporting disagrees with finance because the systems were never wired together properly. We fix the plumbing: clean lifecycle stages, deduplicated records, and closed-loop feedback to your ad platforms.
What it is
CRM integration is the work of connecting your customer database to the systems around it — website, ad platforms, billing, support and analytics — so that a single customer record stays accurate everywhere and revenue can be attributed back to the activity that created it.
CRM implementation
Object model, lifecycle stages, pipelines, required properties and automation. Configured around how your team actually sells, then documented so it survives staff changes.
Closed-loop attribution
Offline conversion imports back to Google and Meta, so the algorithms optimise toward customers who actually close rather than whoever filled in a form.
Data pipelines
Warehouse sync, deduplication, enrichment and monitored jobs with alerting. Reporting is only as trustworthy as the pipeline underneath it.
Model-agnostic. Whichever platform fits the job.
- HubSpot
- Salesforce
- Pipedrive
- Segment
- BigQuery
- Airbyte
Six ways we ship it
Pick one.
Or start with the diagnostic.
The diagnostic is the paid gateway. We audit what you have, score the opportunities, and hand you a roadmap. From there, pick what to build — or have us build it.
★ Flagship / Setup
CRM Implementation
Object model, lifecycle stages, pipeline design, property architecture, automation, migration and team training. Documented so it survives staff turnover.
02 / Attribution
Closed-Loop Attribution
Connect ad platforms, website and CRM so revenue traces back to campaign. Offline conversion imports, consent-safe identifiers, reconciled reporting.
03 / Migration
CRM Migration
Salesforce to HubSpot or the reverse. Field mapping, deduplication, history preservation, parallel running and cutover with rollback.
04 / Pipelines
Data Pipelines
Warehouse sync, transformation, monitoring and alerting. BigQuery, Snowflake or Postgres, with tested jobs and a runbook.
05 / Ops
RevOps Retainer
Ongoing operations: workflow maintenance, data hygiene, reporting changes, enablement and quarterly architecture review.
06 / AI
AI-Enriched CRM
Lead scoring, call transcription and summarisation, next-best-action prompts and automatic record enrichment — inside the CRM your team already uses.
How it works
Three steps.
No theatre.
01
Diagnose
We start with a fixed-price diagnostic. Two weeks, a written findings document, a prioritised opportunity list scored by impact and effort, and a 90-day plan you could hand to another agency if you wanted to.
02
Build
We take the top priorities and ship them. You see progress in your own environment, with your own data, before sign-off — not a demo in a sandbox that behaves differently to production.
03
Operate
Launch is not the end. Thirty days of post-launch support is included as standard. After that you take it in-house with full documentation, or keep us on a retainer for ongoing work. No pressure either way.
What you get
The deliverables.
In writing.
No vague "transformations". No strategy decks that get filed and forgotten. Here is exactly what lands in your hands.
IP ownership, day one
Every prompt, workflow, design file and line of code we write is yours from the day we ship it. No black boxes, no proprietary platforms, no licensing fee to keep using what you paid for.
Fixed scope, phased plan
Every proposal starts with a 90-day plan: phases, milestones, deliverables and cost. If we cannot show you the path, we will not sell you the destination.
30 days post-launch support
Standard on every build. If it breaks because of us, we fix it free. No surprise invoices to repair what we shipped.
A senior, not a junior
The senior who scopes your work is the senior who does it. No bait-and-switch, no account managers reading scripts. You will know your team by name within a week.
Documentation and handover
Written documentation for every workflow, integration and component. If you bring it in-house or move to another partner, your next team can pick it up without us.
No lock-in, no exit fees
Retainers cancel with 30 days’ notice. No exit fees, no data held hostage. You keep everything, it keeps running, and we part on good terms.
Pricing
Published.
Not "call for quote".
Start with the diagnostic. From there you pick what to build — or have us build it. Retainers cancel with 30 days’ notice. No exit fees.
| Product | What you get | Price | Timeline |
|---|---|---|---|
| CRM ImplementationHubSpot or Salesforce | Object model, lifecycle stages, pipelines, properties, automation, data migration, team training and documentation. | £8K – £30Kscoped | 4–12 weeks |
| Closed-Loop AttributionRevenue tracing | Ad platform, website and CRM connection with offline conversion imports, consent-safe identifiers and reconciled reporting. | £6K – £18Kscoped | 3–6 weeks |
| Data PipelinesWarehouse | Extraction, transformation, scheduling, monitoring and alerting into BigQuery, Snowflake or Postgres, with a written runbook. | £5K – £20Kscoped | 3–8 weeks |
| RevOps RetainerOngoing | Workflow maintenance, data hygiene, reporting changes, enablement sessions and quarterly architecture review. | £2K – £6K/mo | 6-mo min |
- You own the IP. Every prompt, workflow and line of code is yours from day one.
- No long contracts. Retainers cancel with 30 days’ notice. No exit fees.
- Fixed scope. Every proposal is phased, with milestones and cost agreed upfront.
FAQ
Questions you’re
probably asking.
HubSpot suits teams under roughly 200 seats who value speed of set-up and a unified marketing and sales toolset. Salesforce suits complex sales processes, heavy customisation and enterprise governance. The wrong answer is choosing either before you have documented how your team actually sells.
Four to ten weeks for a clean HubSpot build, eight to twenty for Salesforce with custom objects. Migrations depend almost entirely on data quality — that is usually where the time goes, not the configuration.
It is sending the outcome back. When a deal closes in your CRM, that result is pushed to Google Ads and Meta against the original click ID, so the platforms optimise toward customers who actually bought rather than raw lead volume. It typically improves lead quality within one to two learning cycles.
Almost certainly. We integrate CRMs with booking systems, ERPs, payment providers, support desks, billing platforms and warehouses. Where no native connector exists we build a monitored API integration with retries and alerting.
You do. Everything is built in your instance, in your portal, under your licences. We document the object model, workflows and integrations so your team or any other partner can maintain it.
Usually yes, and usually that is the better call. Deduplication, property rationalisation, lifecycle stage repair and workflow consolidation fix most "our CRM is a mess" problems at a fraction of a rebuild.
Let's talk
Start with crm & integration.
Or just talk to us.
A 30-minute call, free. We will ask about your setup, your team and your biggest constraint, then tell you honestly whether this is the right answer — and if it is not, what is.
Book a 30-minute call30 min · Zoom or phone · Your timezone
You'll be talking to Nurullah.
Founder & CEO. No account manager in between — if you book or fill in the form, it comes to Nurullah directly.
Prefer we reach out?
Leave your details. We'll reply within one business day.