Service
Paid media measured against revenue, not impressions.
Your ad accounts stay yours. Our fee is transparent and separate from spend. And every report ties clicks to pipeline, because a cheap click that never becomes a customer is just an expensive way to feel busy.
What it is
PPC (pay-per-click) is auction-based advertising across search, social and display. Done properly it is a measurement discipline first: correct conversion tracking, clean audience definitions and offline revenue feedback so the platform optimises toward customers rather than form fills.
Search & Performance Max
Intent-led search campaigns with tight query control, plus Performance Max constrained by proper asset groups, audience signals and exclusions — not left to run wild on brand terms.
Paid social
Meta and LinkedIn campaigns built around creative testing volume. We ship enough variants to learn something, then scale what works and kill what does not, weekly.
Measurement & CRO
Server-side tagging, offline conversion imports from your CRM, and landing-page testing. The platform can only optimise toward the outcome you actually feed it.
Model-agnostic. Whichever platform fits the job.
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Google Tag Manager
- Looker Studio
Six ways we ship it
Pick one.
Or start with the diagnostic.
The diagnostic is the paid gateway. We audit what you have, score the opportunities, and hand you a roadmap. From there, pick what to build — or have us build it.
★ Flagship / Audit
Paid Media Audit
Account structure, wasted spend, conversion tracking validation, audience and creative review, competitor analysis. Includes a 90-day restructure plan you can run yourself if you prefer.
02 / Search
Google Ads Management
Search, Shopping and Performance Max. Query mining, negative keyword hygiene, bid strategy testing, ad copy iteration, landing page feedback loop.
03 / Social
Paid Social Management
Meta and LinkedIn. Audience architecture, creative testing cadence, retargeting ladders, incrementality checks so you are not paying to reach people who would have bought anyway.
04 / Tracking
Conversion Tracking Build
GA4, server-side GTM, enhanced conversions, offline conversion imports from HubSpot or Salesforce, consent mode. Fix the measurement before you scale the spend.
05 / CRO
Landing Page & CRO
Purpose-built landing pages plus a structured test programme. Most paid accounts are held back by the page, not the campaign.
06 / Feeds
Shopping Feed Optimisation
Merchant Center diagnostics, feed enrichment, custom labels, supplemental feeds and promotion strategy for Shopping and PMax.
How it works
Three steps.
No theatre.
01
Diagnose
We start with a fixed-price diagnostic. Two weeks, a written findings document, a prioritised opportunity list scored by impact and effort, and a 90-day plan you could hand to another agency if you wanted to.
02
Build
We take the top priorities and ship them. You see progress in your own environment, with your own data, before sign-off — not a demo in a sandbox that behaves differently to production.
03
Operate
Launch is not the end. Thirty days of post-launch support is included as standard. After that you take it in-house with full documentation, or keep us on a retainer for ongoing work. No pressure either way.
What you get
The deliverables.
In writing.
No vague "transformations". No strategy decks that get filed and forgotten. Here is exactly what lands in your hands.
IP ownership, day one
Every prompt, workflow, design file and line of code we write is yours from the day we ship it. No black boxes, no proprietary platforms, no licensing fee to keep using what you paid for.
Fixed scope, phased plan
Every proposal starts with a 90-day plan: phases, milestones, deliverables and cost. If we cannot show you the path, we will not sell you the destination.
30 days post-launch support
Standard on every build. If it breaks because of us, we fix it free. No surprise invoices to repair what we shipped.
A senior, not a junior
The senior who scopes your work is the senior who does it. No bait-and-switch, no account managers reading scripts. You will know your team by name within a week.
Documentation and handover
Written documentation for every workflow, integration and component. If you bring it in-house or move to another partner, your next team can pick it up without us.
No lock-in, no exit fees
Retainers cancel with 30 days’ notice. No exit fees, no data held hostage. You keep everything, it keeps running, and we part on good terms.
Proof
PPC & Paid Media in the wild.
Real numbers.
Metro Dental Group — 272 inquiries in 90 days
New website, technical SEO and a Google Ads restructure for a two-location dental practice. Inquiries tripled and cost per acquisition dropped 70%.
Regional law firm — 60% less intake admin
AI intake qualification and CRM integration for a four-office practice. Fee earners stopped triaging their own enquiries.
Pricing
Published.
Not "call for quote".
Start with the diagnostic. From there you pick what to build — or have us build it. Retainers cancel with 30 days’ notice. No exit fees.
| Product | What you get | Price | Timeline |
|---|---|---|---|
| Paid Media AuditFixed scope | Structure review, wasted spend analysis, tracking validation, audience and creative assessment, competitor benchmark, 90-day restructure plan. | £1,950fixed | 1–2 weeks |
| Google Ads ManagementFlat fee | Search, Shopping and Performance Max management. Query mining, bid strategy, ad copy testing, monthly reporting and a quarterly strategy session. | £1.5K – £5K/mo | 3-mo min |
| Paid Social ManagementMeta + LinkedIn | Audience architecture, creative testing programme, retargeting, incrementality checks, monthly reporting. | £1.5K – £4.5K/mo | 3-mo min |
| Conversion Tracking BuildOne-off | GA4 and server-side GTM implementation, enhanced conversions, CRM offline conversion imports, consent mode, QA documentation. | £2.5K – £7Kscoped | 2–4 weeks |
- You own the IP. Every prompt, workflow and line of code is yours from day one.
- No long contracts. Retainers cancel with 30 days’ notice. No exit fees.
- Fixed scope. Every proposal is phased, with milestones and cost agreed upfront.
FAQ
Questions you’re
probably asking.
Start with enough budget to collect 30+ conversions per month in your primary campaign, or the algorithm never learns. For most B2B services that is £2,000–£5,000 monthly; for competitive e-commerce categories it is higher. If your market does not support that, search may be the wrong first channel and we will say so.
No. We charge a flat monthly management fee based on account complexity, so our incentive is never to inflate your budget. Fee and spend are invoiced separately and your ad accounts remain in your own billing.
Always. We work inside your Google Ads, Meta and LinkedIn accounts with delegated access. If we part ways you keep the campaigns, the conversion history and the learning — nothing is trapped in an agency MCC.
Wasted-spend cuts show up in the first two weeks. Structural improvements need a full learning cycle: expect a clear read on performance at 6–8 weeks and a stable optimised account by month three.
That is the point of a single team. Search query data from paid feeds the SEO content plan; organic ranking data tells us which head terms we should stop paying for. Most agencies keep those teams apart — we deliberately do not.
It depends entirely on margin and sales cycle, which is why we set the target with you before launch rather than quoting an industry average. What we commit to is honest measurement: if the channel cannot hit your target, you will hear it from us early.
Let's talk
Start with ppc & paid media.
Or just talk to us.
A 30-minute call, free. We will ask about your setup, your team and your biggest constraint, then tell you honestly whether this is the right answer — and if it is not, what is.
Book a 30-minute call30 min · Zoom or phone · Your timezone
You'll be talking to Nurullah.
Founder & CEO. No account manager in between — if you book or fill in the form, it comes to Nurullah directly.
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